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Target market risk evaluation


  • Anda Gheorghiu
  • Anca Gheorghiu
  • Ion Spanulescu


After the shocking series of bankruptcies started in 2008, the public does not trust anymore the classical methods of assessing business risks. The global economic severe downturn caused demand for both developed and emerging economies' exports to drop and the crisis became truly global. However, this current crisis offers opportunities for those companies able to play well their cards. Entering new markets has always been a hazardous entrepreneurial attempt, but also a rewarding one, in the case of success. The paper presents a new indicator meant for assessing the prospective of success or failure for a company trying to enter a new market by using an associative strategy. In order to take the right decision concerning the optimal market entry strategy, marketers may use a software application, "AnBilant", created by a research team from Hyperion University.

Suggested Citation

  • Anda Gheorghiu & Anca Gheorghiu & Ion Spanulescu, 2010. "Target market risk evaluation," Papers 1007.1908,
  • Handle: RePEc:arx:papers:1007.1908

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    Cited by:

    1. Balint, Antoniu Ovidiu, 2013. "From the traditional to the modern and complex agricultural companies that are using business intelligence tools," MPRA Paper 53810, University Library of Munich, Germany.
    2. repec:ath:journl:tome:33:v:1:y:2014:i:33:p:13-20 is not listed on IDEAS
    3. Iacob, Oana Camelia & Volintiru, Ana-Maria & Marin, Aurel, 2013. "Contribution of agriculture to national economic development," MPRA Paper 53380, University Library of Munich, Germany.
    4. Vidrașcu, Paula Angela, 2013. "Comparative study on the quality and food safety," MPRA Paper 53476, University Library of Munich, Germany.
    5. Dumitrescu, Miron & Taranu, Serban, 2013. "C.A.P. reform progress," MPRA Paper 53379, University Library of Munich, Germany.
    6. repec:ath:journl:tome:34:v:2:y:2014:i:34:p:91-98 is not listed on IDEAS
    7. Cristea, Andrei Mihai & Iacob, Oana Camelia & Cristea, Dan Gabriel, 2013. "Consumer behavior in the economy," MPRA Paper 53381, University Library of Munich, Germany.

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