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Orígenes e historia empresarial de la industria del agua embotellada en Europa: el caso español

  • Elvira Lindoso Tato

    (Universidad de A Coruña,A Coruña,Spain)

  • Margarita Vilar Rodríguez

    ()

    (Universidad de A Coruña, A Coruña,Spain)

Desde un punto de vista histórico, la industria del agua embotellada ha pasado de ser un apéndice del negocio balneario a convertirse en una de las actividades más importantes de la industria alimenticia en Europa. Este trabajo persigue dos objetivos básicos. Primero, conocer las diferentes etapas de la historia empresarial del agua envasada y la configuración de los grandes grupos empresariales que dominan el mercado actual. Con este fin, se aporta nueva información estadística sobre la producción y el consumo de agua embotellada desde una perspectiva de largo plazo y se reconstruyen las historias empresariales de las principales marcas de agua de envasada de Francia, Italia y Alemania, grandes líderes del mercado. Segundo, se analiza el sector de las aguas embotelladas en España, un país que en las últimas décadas ha conseguido escalar posiciones de manera espectacular en el ranking europeo, tanto en términos de producción como en consumo per capita

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Paper provided by Asociacion Espa–ola de Historia Economica in its series Documentos de Trabajo (DT-AEHE) with number 1413.

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Length: 39
Date of creation: May 2014
Date of revision:
Handle: RePEc:ahe:dtaehe:1413
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