IDEAS home Printed from https://ideas.repec.org/p/ags/urdbrr/52021.html
   My bibliography  Save this paper

Export Market Development for Agricultural Commodity Promotion Programs

Author

Listed:
  • Spatz, Karen J.

Abstract

Export market development activities are an integral part of today's agricultural marketing due to increasing competition worldwide. Marketing activities include promotion, advertising, and research financed by private and government-supported commodity groups. Cooperatives and private industry primarily market brand products but they also support generic promotion through legislated commodity programs. Federal and State agricultural commodity promotion programs are supported by growers and/or handlers, including cooperatives and their members. These legislated commodity programs promote domestically and overseas. Half of the 256 State checkoff programs reported export promotion expenditures totaling more than $27 million in 1986. Exporting cooperatives pay assessments to 59 State checkoff programs with export promotion expenditures. Four case studies detail effective export promotion programs.

Suggested Citation

  • Spatz, Karen J., 1989. "Export Market Development for Agricultural Commodity Promotion Programs," Research Reports 52021, United States Department of Agriculture, Rural Development Business and Cooperative Programs.
  • Handle: RePEc:ags:urdbrr:52021
    as

    Download full text from publisher

    File URL: http://purl.umn.edu/52021
    Download Restriction: no

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:urdbrr:52021. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search). General contact details of provider: http://edirc.repec.org/data/rdagvus.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.