IDEAS home Printed from https://ideas.repec.org/p/ags/unasrr/338297.html
   My bibliography  Save this paper

2020 Local Food Marketing Practices Survey

Author

Listed:
  • Dorn, Tony

Abstract

Key Findings: • 147,307 operations sold $9.0 billion of food through direct marketing practices in 2020. • Direct-to-Consumers was the most popular form of direct marketing, with 77% utilizing direct-to-consumer marketing practices. However, direct-to-consumer sales only accounted for 33% of all direct marketing sales. • California accounted for the largest share of direct sales with $1.4 billion, 16% of the US total. • Operations with direct food sales of $500,000 or more, accounted for 2% of all direct marketing operations, but received 55% of direct marketing income. • 78% of operations sold all their directly marketed food within 100 miles of the farm.

Suggested Citation

  • Dorn, Tony, 2022. "2020 Local Food Marketing Practices Survey," NASS Research Reports 338297, United States Department of Agriculture, National Agricultural Statistics Service.
    • Handle: RePEc:ags:unasrr:338297
    DOI: 10.22004/ag.econ.338297
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/338297/files/2020LocalFoodMarketingNASS.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.338297?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Crop Production/Industries; Livestock Production/Industries; Marketing; Research Methods/ Statistical Methods;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:unasrr:338297. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://www.nass.usda.gov/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.