IDEAS home Printed from https://ideas.repec.org/p/ags/unasrr/327247.html
   My bibliography  Save this paper

Optimal Placement of Instructions and Definitions in Survey Questionnaires

Author

Listed:
  • Ridolfo, Heather
  • Biagas Jr, David

Abstract

Establishment surveys often ask about complex constructs that require instructions and definitions. However, respondents do not always fully read survey questions and are less inclined to read auxiliary information, such as instructions. The visual design on the questionnaire can impact what respondents attend to when completing a questionnaire. The National Agricultural Statistics Service (NASS) conducted a study designed to assess the optimal placement of question instructions and definitions to increase the likelihood that they are seen by respondents. Using Tobii eye tracking software, NASS examined which question formats respondents were most likely to attend to when responding to a survey: single-banked instructions, double-banked instructions, definitions preceding survey questions, definitions following survey questions, and definitions within a matrix.

Suggested Citation

  • Ridolfo, Heather & Biagas Jr, David, 2021. "Optimal Placement of Instructions and Definitions in Survey Questionnaires," NASS Research Reports 327247, United States Department of Agriculture, National Agricultural Statistics Service.
    • Handle: RePEc:ags:unasrr:327247
    DOI: 10.22004/ag.econ.327247
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/327247/files/EyeTrackingClearedReport5_6_21.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.327247?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    Research Methods/ Statistical Methods;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:unasrr:327247. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://www.nass.usda.gov/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.