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Determinants of Beef and Pork Brand Equity

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  • Parcell, Joseph L.
  • Schroeder, Ted C.

Abstract

A set of consumer-level characteristic demand models were estimated to determine the level of brand equity for pork and beef meat cuts. Results indicate that brand premiums and discounts vary by private, national, and store brands; and brand equity varies across meat cuts carrying the same brand name. Other results are that product size discounts are linear, meat items on sale are significantly discounted to non-sale items, specialty stores typically do not garner higher prices than supermarket/grocery store, and warehouse/super center stores typically premium price to supermarket/ grocery store.
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Suggested Citation

  • Parcell, Joseph L. & Schroeder, Ted C., 2003. "Determinants of Beef and Pork Brand Equity," Working Papers 92884, University of Missouri Columbia, Department of Agricultural Economics.
    • Handle: RePEc:ags:umcowp:92884
    DOI: 10.22004/ag.econ.92884
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    File URL: https://ageconsearch.umn.edu/record/92884/files/aewp2003-8.pdf
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    Keywords

    Livestock Production/Industries; Marketing;

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