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Attitudes of Rural People Toward Radio Service: A Nation-Wide Survey of Farm and Small-Town People

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  • Bureau of Agricultural Economics

Abstract

Excerpts from the Preface: In April 1945, the Federal Communications Commission requested the Bureau of Agricultural Economics to conduct a study of certain aspects of the attitudes of rural people toward radio. Three major questions were to be explored: 1. How important is radio to rural people? In what ways is important to them? 2. What are the attitudes of rural people toward the program service they are receiving? What are their program preferences? 3. What proportion of the rural population do not have radios in working order? What has prevented these people from having radios? The findings of a survey which was carried out to obtain the answers to these questions are presented in the following pages. These findings are based on personal interviews taken in 2,535 rural households, carefully selected to give a representative picture of rural households throughout the country. Households were visited in 116 different counties; some of these households were situated in open country, others in communities of no more than 2,500 population.

Suggested Citation

  • Bureau of Agricultural Economics, 1946. "Attitudes of Rural People Toward Radio Service: A Nation-Wide Survey of Farm and Small-Town People," Miscellaneous Publications 397840, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersmp:397840
    DOI: 10.22004/ag.econ.397840
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