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Dairy Marketing

Author

Listed:
  • Manchester, Alden C.

Abstract

The marketing system for dairy products has been in the process of change ever since it began to be organized on a commercial basis a century ago. It has changed in organization, methods of operation, and efficiency. To a substantial degree, these changes are responses to changes taking place on the farm and in the household. Adjustments at one level have repercussions throughout the marketing system and these, in turn, have effects on the producer and the consumer. The marketing system provides for the flow of products from the farmer to the consumer and for the flow of information about consumer preferences and wants back from the consumer through the marketing system to the farmer.

Suggested Citation

  • Manchester, Alden C., 1966. "Dairy Marketing," Miscellaneous Publications 321050, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersmp:321050
    DOI: 10.22004/ag.econ.321050
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