IDEAS home Printed from https://ideas.repec.org/p/ags/uersmp/320822.html
   My bibliography  Save this paper

Influence of Packaging and Labeling on Sales of Interior Florida Grapefruit: A Sales Test

Author

Listed:
  • Brown, Sidney E.
  • Pape, Eugene C.

Abstract

Excerpts from the Preface: This report describes research conducted in 1964 and 1965 to determine the influence of packaging and labeling on retail sales of fresh grapefruit. The 1964 phase of the research involved fruit from Florida's Indian River section. Detailed findings from this portion were reported in ERS 212, Fresh Grapefruit Packaged and Labeled Indian River - A Sales Test, January 1965. Specific results from the 1965 test, which used grapefruit from the interior region of Florida, are reported here and comparisons are drawn between the 1964 and 1965 tests. Both studies were conducted as part of the Economic Research Service's program to aid in the distribution of farm products by identifying more effective merchandising practices. The studies were requested and partly financed by the Florida Citrus Commission.

Suggested Citation

  • Brown, Sidney E. & Pape, Eugene C., 1966. "Influence of Packaging and Labeling on Sales of Interior Florida Grapefruit: A Sales Test," Miscellaneous Publications 320822, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersmp:320822
    DOI: 10.22004/ag.econ.320822
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/320822/files/ERS-282.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.320822?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. True, Arthur W. & Hardaway, Irene L., 1967. "Economics of Agriculture -- Reports and Publications Issued or Sponsored by USDA's Economic Research Service, October 1965-September 1966," Miscellaneous Publications 321238, United States Department of Agriculture, Economic Research Service.

    More about this item

    Keywords

    Crop Production/Industries; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:uersmp:320822. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/ersgvus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.