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Salad Dressing Products: Demand Expands Steadily in Postwar Era

Author

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  • Kromer, George W.

Abstract

Production of salad dressing, mayonnaise, and related products has increased every year since 1947, from 79 million gallons that year to a record 151 million in 1963. The annual increase averaged 4 percent. Per capita consumption during this period rose from 4.4 pints to 6.4 pints. Greater acceptance of these products is due to superior blends, additional uses in making other foods more appetizing, the convenience of using already-prepared products, and a wider consumer choice of brands and varieties. Soybean oil and cottonseed oil now account for 97 percent of oil used in the salad oil industry. Since World War II, use has shifted progressively to soybean oil; this oil accounted for three-fourths of the total in 1963 compared with a fourth in 1947.

Suggested Citation

  • Kromer, George W., 1964. "Salad Dressing Products: Demand Expands Steadily in Postwar Era," Miscellaneous Publications 320525, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersmp:320525
    DOI: 10.22004/ag.econ.320525
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