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Proceedings of National Workshop on Promotion of Farm Products, Michigan State University, East Lansing, Michigan, October 26-28, 1961

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  • Marketing Economics Division, Economic Research Service

Abstract

Papers presented: Advertising Procedures and Practices of Producer Promotional Groups, by Harper Boyd; Client-Agency Relationship and Responsibility of Each in Conducting Commodity Promotional Programs from Standpoint of Advertising Agency, by Jack Macdonald; Major Problem Areas Facing Commodity Groups in Planning and Conducting Promotional Programs, by Frank E. Freshwater; Extent of Use of Instore Promotional Materials and Their Role in Selling Farm Products, by Lester R. Frankel; Psychological Problems in the Promotion of Farm Products, by James A. Bayton; Evaluation of Commodity Promotional Programs and Other Research Designed to Expand Markets, by William S. Hoofnagle; The Role of Research in Developing Promotional Programs, by Curtis C. Rogers

Suggested Citation

  • Marketing Economics Division, Economic Research Service, 1962. "Proceedings of National Workshop on Promotion of Farm Products, Michigan State University, East Lansing, Michigan, October 26-28, 1961," Miscellaneous Publications 319974, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersmp:319974
    DOI: 10.22004/ag.econ.319974
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