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The Food Marketing Revolution, 1950-90

Author

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  • Manchester, Alden C.

Abstract

Changes in food marketing have been pervasive since World War II. The makeup of the population, lifestyles, incomes, and attitudes on food safety, health, and convenience have drastically changed. These changes mean that farmers and marketers of food products have had to alter the way they market food. The manufacturers, wholesalers, retailers, and foodservice firms that make up the food marketing system have made vigorous efforts to meet changing consumer wants and needs

Suggested Citation

  • Manchester, Alden C., 1991. "The Food Marketing Revolution, 1950-90," Agricultural Information Bulletins 309580, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersab:309580
    DOI: 10.22004/ag.econ.309580
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