Consumers' Use of and Opinions about Citrus Products

The purpose of this survey was to provide information that would be helpful in promoting the consumption of the major citrus crops. The results contain data which should be of value to all who are concerned with the production and marketing of these products, with subsequent benefit to consumers. It would have been desirable to explore intensively the consumer's use of and attitudes toward all of the citrus products, but this would have been impracticable within a single interview. To escape this difficulty data were obtained on general use of all citrus products and intensive information was restricted to those products that were considered as being the most important to the citrus industry. These latter products were fresh oranges and grapefruit and lemons; frozen concentrated orange juice; canned orange juice, grapefruit juice, orange and grapefruit juice blends (canned blends), and lemon juice. Products, in addition to the above, for which data on general use were obtained were fresh limes and tangerines; frozen concentrated grapefruit juice, frozen concentrated orange and grapefruit blend, and frozen grapefruit segments; canned lime juice, tangerine juice, orange segments, grapefruit segments, and mixed orange and grapefruit segments.