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How to Know More About Your Online Audience

Author

Listed:
  • Behe, Bridget
  • Campbell, Ben
  • Dennis, Jennifer
  • Hall, Charlie
  • Khachatryan, Hayk

Abstract

In a 2011 survey, the researchers in this article sought to compare smartphone and internet usage of gardening consumers to those of consumers at large. Specifically, they compared consumers who searched online for gardening and nongardening related information as well as those consumers who made online gardening and nongardening related purchases. Results from this study indicated some interesting patterns in consumer behavior, especially when looking at gender and income.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Behe, Bridget & Campbell, Ben & Dennis, Jennifer & Hall, Charlie & Khachatryan, Hayk, 2014. "How to Know More About Your Online Audience," Outreach Reports 290156, University of Connecticut, *Charles J. Zwick Center for Food and Resource Policy.
    • Handle: RePEc:ags:ucozfr:290156
    DOI: 10.22004/ag.econ.290156
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