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Effective Fruit and Vegetable Marketing -- Seven Profiles... Guidelines

Author

Listed:
  • Berberich, Richard S.

Abstract

Excerpts from the report Preface: An effective fruit and vegetable marketing program is defined in this study as an organizational procedure that enables participating firms or members to enlarge and strengthen their market position. Seven fruit and vegetable firms that expanded their production-marketing ability were selected for study. Four organizations were formed by their member associations as joint marketing agencies. Three other organizations used the acquisition method to improve production and sales. Data were obtained through personal interviews with directors and managers of the seven associations. Additional information was obtained from annual reports and other records of the organizations. Each association was studied with respect to organizational and financial structure, facilities, operating methods, sales arrangements and outlets, charges, and services performed.

Suggested Citation

  • Berberich, Richard S., 1974. "Effective Fruit and Vegetable Marketing -- Seven Profiles... Guidelines," Marketing Research Reports 313763, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313763
    DOI: 10.22004/ag.econ.313763
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