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Commercial Floriculture and Related Products: An Analysis of Purchases and Buyers of Goods and Services, Marketing Year Ended May 1967

Author

Listed:
  • Hall, Richard
  • Raleigh, Stephen M., Jr.

Abstract

Excerpts from the report: Commercial floriculture today is a $2-billion-a-year business at the retail level, including goods and services. Farm cash receipts from saleable products for this market exceed $700 million annually. Producers forming this important segment of the agricultural economy need information concerning customer demand for their products. This report presents data concerning purchases and characteristics of purchasers of cut flowers, flowering plants, and related products. Data were obtained from June 1966 through May 1967 through personal interviews with a probability sample of some 15,000 U.S. consumers aged 18 and over. Findings were expanded to represent the 128 million adults who were potential buyers of the products studied. Goods and services purchased were identified as follows: Floral arrangements, unarranged cut flowers, and corsages; potted plants, bedding plants, nursery stock, artificial flowers and plants; and other products (such as florist greens, flowers and plants with special treatments). Factors that might lead to increased purchases, reasons for purchasing and reasons for not purchasing also were obtained to provide more information why some persons bought, why others did not.

Suggested Citation

  • Hall, Richard & Raleigh, Stephen M., Jr., 1969. "Commercial Floriculture and Related Products: An Analysis of Purchases and Buyers of Goods and Services, Marketing Year Ended May 1967," Marketing Research Reports 313613, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313613
    DOI: 10.22004/ag.econ.313613
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