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Store Test of EUDA Cheese in Four Supermarkets in the Washington, D.C., Suburbs

Author

Listed:
  • Moede, Herbert H.
  • Seigle, Naaman

Abstract

Excerpts from the report: This limited-scale study was conducted to determine whether consumers would purchase a new skim milk semisoft cheese if it were available in retail stores. Shifts in consumers' dietary habits and purchasing patterns have had a significant impact on the sales of dairy products. Concern over the animal fat content of dairy products undoubtedly has been significant in these shifts. Both Government and the dairy industry--through increased research, promotion, and development of new or improved dairy products--are seeking new or improved processes and products to increase consumption of dairy or dairy based products. One new product, developed in Government research laboratories, is a skim milk semisoft cheese. For store testing purposes, it was labeled and sold under the name of EUDA cheese. This name was derived from the words Eastern, Utilization, Department, and Agriculture. Whenever the term EUDA is used in this report, it refers to this new skim milk semisoft cheese.

Suggested Citation

  • Moede, Herbert H. & Seigle, Naaman, 1969. "Store Test of EUDA Cheese in Four Supermarkets in the Washington, D.C., Suburbs," Marketing Research Reports 313610, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:313610
    DOI: 10.22004/ag.econ.313610
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