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Effectiveness of a Special Promotional Campaign for Frozen Concentrated Orange Juice

Author

Listed:
  • Henderson, Peter L.
  • Brown, Sidney E.

Abstract

Excerpt from the report Preface: This report summarizes findings of a study of sales response to a special promotional campaign for frozen concentrated orange juice. The study is one of a group conducted by the U. S. Department of Agriculture to evaluate the impact of commodity promotional programs, as an aid to agricultural commodity groups in planning more efficient programs. Two research techniques were used in this study: Regression analysis and analysis of purchasers by family characteristics. This study is part of the Department's broad program of research designed to improve marketing and to expand markets for farm commodities.

Suggested Citation

  • Henderson, Peter L. & Brown, Sidney E., 1961. "Effectiveness of a Special Promotional Campaign for Frozen Concentrated Orange Juice," Marketing Research Reports 312577, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:312577
    DOI: 10.22004/ag.econ.312577
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