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Merchandising Practices for Freezer Provisioners

Author

Listed:
  • Miner, Bert D.

Abstract

Excerpts from the report: Freezer provisioners—or those who supply frozen food locker renters and homefreezer owners—are faced with changing economic conditions. Adjusting to these changes calls for courageous and imaginative merchandising which encompasses all the methods, techniques, and innovations a freezer provisioner can employ to attract customers to his products. Because of the need for assistance in this area of merchandising, the National Institute of Locker and Freezer Provisioners asked the Frozen Food Locker Branch of Farmer Cooperative Service to undertake research in this area. The Service first made a survey of 2,500 locker and freezer provisioning establishments to determine the nature of their merchandising practices. The purpose of this study was to outline and appraise four basic aspects of merchandising as they relate to freezer provisioning. These are credit, delivery, membership, and advertising. Such a study should help freezer provisioners better appraise their own operations in terms of these areas of merchandising.

Suggested Citation

  • Miner, Bert D., 1961. "Merchandising Practices for Freezer Provisioners," Marketing Research Reports 312573, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:312573
    DOI: 10.22004/ag.econ.312573
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