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Marketing Artificially Sweetened Grapefruit Juice

Author

Listed:
  • Frye, Robert E.
  • Hunter, J. Scott
  • Van Dress, Michael G.

Abstract

Excerpt from the report: Research was conducted at the request of the Florida Citrus Commission, representing growers, processors, and shippers of citrus fruits, to determine the market potential of an artificially sweetened grapefruit juice when promoted and merchandised as a regular grocery item rather than as a dietetic food. Specifically, the objective was to appraise the contribution that such a product so marketed might make in expanding the demand for grapefruit. The research was conducted in Fort Wayne, Ind., September 1958-January 1959.

Suggested Citation

  • Frye, Robert E. & Hunter, J. Scott & Van Dress, Michael G., 1960. "Marketing Artificially Sweetened Grapefruit Juice," Marketing Research Reports 311386, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311386
    DOI: 10.22004/ag.econ.311386
    as

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