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The Household Market for Selected Canned Fruits and Vegetables

Author

Listed:
  • Anderson, Kenneth E.
  • Hawes, Russell L.

Abstract

Excerpts from the report Summary: This study is part of a broad program designed to expand the market for farm products. Specific objectives were to report for the first time, chiefly for the benefit of growers and canners, seasonal changes in household consumer purchases of selected canned fruits and vegetables on a national and regional basis, and to establish the relationship of certain family characteristics to annual purchases. The report presents, by regions, the household market profile for canned peaches, pears, fruit cocktail, sweet corn, snap beans, and green peas based on household purchase data from July 1958 to June 1959. The data were obtained on a historical basis from the National Consumer Panel of the Market Research Corporation of America under contract to the U. S. Department of Agriculture. The data are based on weekly reports from a representative nationwide sample of approximately 6,000 families. Estimates are limited to purchases by household consumers and do not reflect buying by restaurants, hotels, hospitals, or other institutional outlets.

Suggested Citation

  • Anderson, Kenneth E. & Hawes, Russell L., 1960. "The Household Market for Selected Canned Fruits and Vegetables," Marketing Research Reports 311380, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311380
    DOI: 10.22004/ag.econ.311380
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