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Manufacturers' Opinions of Cotton and Leather Used in Shoes

Author

Listed:
  • Levine, Daniel B.
  • Linstrom, Harold R.

Abstract

Excerpts from the report: This study deals with "conventional footwear." Conventional footwear includes shoes and slippers of leather, part-leather, or other materials which are produced on shoe machinery by the various constructions (welt, McKay, cement, etc.). It does not include shoes or slippers typical of the "canvas upper - rubber bottom" footwear industry. Objectives.--The broad objectives of the study were to: 1. Determine what materials are currently in use for selected parts of the shoe 2. Ascertain the extent of satisfaction with the materials, as well as their desirable and undesirable attributes 3. Describe the characteristics desired in the materials used for each part of the shoe and the material considered best for each use 4. Ascertain expectations as to future use of fibers and materials 5. Determine the pattern of decision making for selecting materials and styles. The study was conducted by the Market Development Research Division, Agricultural Marketing Service, as part of a broad program of continuing research to expand the consumption of farm products.

Suggested Citation

  • Levine, Daniel B. & Linstrom, Harold R., 1960. "Manufacturers' Opinions of Cotton and Leather Used in Shoes," Marketing Research Reports 311288, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311288
    DOI: 10.22004/ag.econ.311288
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