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Cottage Cheese: Its Sales Potential in Selected Markets

Author

Listed:
  • McGrath, Edward J.
  • Myers, Mardy

Abstract

Excerpts from the report: Of all the major dairy products, cottage cheese has enjoyed the greatest rate of growth in sales over the past 10 years. Consumption per person of this important fluid milk byproduct was 5.2 pounds on a national basis in 1957, up 80 percent from the 2.9 pounds in 1947-49. The broad objective of this study was to determine the market potential for cottage cheese in low consuming areas of the South and in relatively high consuming areas of the North Central region (1) by measuring the sales of cottage cheese before, during, and after intensive promotional campaigns, and (2) by measuring the availability of cottage cheese in retail outlets in the selected markets.

Suggested Citation

  • McGrath, Edward J. & Myers, Mardy, 1960. "Cottage Cheese: Its Sales Potential in Selected Markets," Marketing Research Reports 311287, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311287
    DOI: 10.22004/ag.econ.311287
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