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Analysis of Retail Display Methods for Mayonnaise and Salad Dressing: A Study in the Marketing of Fats and Oils

Author

Listed:
  • Havas, Nick
  • Smith, Hugh M.

Abstract

Excerpt from the report Preface: The study described in this report was designed to test the effect on sales of various arrangements of mayonnaise and salad dressing within a given shelf display area in retail stores. The findings seem encouraging enough to indicate that further work in this field might lead to the establishment of merchandising principles applicable not only to mayonnaise and salad dressing but to other commodities as well. Conclusions given in this report are based on consumers' reactions to display methods of the type now being used in retail food stores. This research is part of a broad program to provide producers, distributors, and retailers of farm products with information helpful in expanding sales and increasing marketing efficiency. Large quantities of vegetable oil and egg products are used in mayonnaise and salad dressing.

Suggested Citation

  • Havas, Nick & Smith, Hugh M., 1960. "Analysis of Retail Display Methods for Mayonnaise and Salad Dressing: A Study in the Marketing of Fats and Oils," Marketing Research Reports 311243, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311243
    DOI: 10.22004/ag.econ.311243
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