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Promotion of Farm Products by Agricultural Groups

Author

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  • Frye, Robert E.
  • Grubbs, Violet Davis

Abstract

Excerpts from the report: The major objectives of this study were to determine (1) the number and type of agricultural groups engaged in promotion of U. S. farm products; (2) the volume of funds expended by product class and type of activity; (3) the nature and scope of promotional programs; and (4) methods of financing and source of funds. The data on which this report is based were obtained from a mail survey of all known agricultural promotional groups. Before initiating the survey it was necessary to determine and document the population of the universe, as this had not previously been done. A list of potential respondents, numbering slightly more than 2,100, was developed through the assistance of the State departments of agriculture, extension marketing specialists at the land- grant colleges, the Farmer Cooperative Service, and by reviewing published materials.

Suggested Citation

  • Frye, Robert E. & Grubbs, Violet Davis, 1960. "Promotion of Farm Products by Agricultural Groups," Marketing Research Reports 311240, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311240
    DOI: 10.22004/ag.econ.311240
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    Keywords

    Financial Economics; Marketing;

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