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Supplement to Marketing Research Report No. 371: Effectiveness of Selected Canned Food Displays in Supermarkets : Methodology

Author

Listed:
  • Grubbs, Violet Davis
  • Smith, Hugh M.
  • Wischkaemper, Paul
  • Havas, Nick

Abstract

Excerpt from the report Introduction: This report supplements Marketing Research Report 371, November 1959, in order to provide technical information on the conduct and analysis of the test. Only the highlights are presented. The experimental design and analysis presented illustrate the general type used for the tests.

Suggested Citation

  • Grubbs, Violet Davis & Smith, Hugh M. & Wischkaemper, Paul & Havas, Nick, 1960. "Supplement to Marketing Research Report No. 371: Effectiveness of Selected Canned Food Displays in Supermarkets : Methodology," Marketing Research Reports 311212, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311212
    DOI: 10.22004/ag.econ.311212
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    File URL: https://ageconsearch.umn.edu/record/311212/files/mrr371sup.pdf
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    Keywords

    Research Methods/ Statistical Methods;

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