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Effectiveness of Selected Canned Food Displays in Supermarkets

Author

Listed:
  • Grubbs, Violet Davis
  • Smith, Hugh M.
  • Wischkaemper, Paul
  • Havas, Nick

Abstract

Excerpts from the report: This report evaluates sales effectiveness and efficiency of selected retail merchandising techniques for canned fruits and vegetables in retail food stores. The special displays appraised in this study were located at the end of the grocery gondola (shelves where cans are stacked). They were selected with the advice of the cooperating retailer as typical types of such displays currently in use and ranged from the informal jumbled display to the formally arranged pile-on display. Twelve supermarkets of a New England chain operating largely in the Boston metropolitan area were used for testing different methods of merchandising. The test stores had an annual gross sales volume per store averaging almost $2 million. Because all test stores were under one central management, it was possible to maintain a uniform price for each brand and size of items tested as well as of the substitute items, and to display the same number of brands and sizes of the test commodities throughout the study.

Suggested Citation

  • Grubbs, Violet Davis & Smith, Hugh M. & Wischkaemper, Paul & Havas, Nick, 1959. "Effectiveness of Selected Canned Food Displays in Supermarkets," Marketing Research Reports 311211, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311211
    DOI: 10.22004/ag.econ.311211
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