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Analysis of Returns and Practices of Florida Fresh Citrus Sales Organizations

Author

Listed:
  • Hulse, Fred E.

Abstract

Excerpts from the report: Changes in production, demand for fruit, buying practices and sales methods are creating problems for shippers who must formulate a sales program designed to serve their individual needs. An analysis of the sales of various organizations, with emphasis upon sales effectiveness as measured in terms of net returns to shippers at the packed box level, will give shippers information that will be useful in building such a program. This study determined two things: (1) the nature of sales policies and pricing practices of Florida fresh citrus sales organizations, and (2) the relationship between net returns to shippers and various factors which affect the sale of fruit. Interviews with sales personnel of 18 fresh citrus sales organizations and the sales records of 38 packinghouses selling through these organizations provided data for this study.

Suggested Citation

  • Hulse, Fred E., 1959. "Analysis of Returns and Practices of Florida Fresh Citrus Sales Organizations," Marketing Research Reports 311181, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311181
    DOI: 10.22004/ag.econ.311181
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