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Marketing Adjustments Made by the Texas Citrus Industry to Freezes of 1949 and 1951

Author

Listed:
  • Buck, Wilbur F.
  • Sorensen, Harold B.

Abstract

Excerpts from the report: This study, started in 1956, followed a request to Farmer Cooperative Service from the citrus industry in the Lower Rio Grande Valley of Texas. Fifty marketing and processing firms that had active businesses there before the 1949 and 1951 freezes were included in the study. In requesting a study, the Texas citrus industry wished to obtain information on an industrywide basis on the adjustments made by the citrus marketing firms to the low production resulting from the freezes. Should the industry be confronted with a recurrence of a drastically reduced citrus volume, this information could serve as a basis for making orderly adjustments. The goals of the study were (1) to describe the existing market organizations before the freezes, (2) to determine the nature and extent of adjustments made since the freezes, (3) to determine adjustments that will need to be made as production increases and (4) to call attention to the areas requiring additional research.

Suggested Citation

  • Buck, Wilbur F. & Sorensen, Harold B., 1959. "Marketing Adjustments Made by the Texas Citrus Industry to Freezes of 1949 and 1951," Marketing Research Reports 311153, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:311153
    DOI: 10.22004/ag.econ.311153
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