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The Use of Fieldmen by Wholesale Food Distributors and Affiliated Retailers: A Study of Improvements in the Marketing of Agricultural Products

Author

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  • Kriesberg, Martin
  • Leiman, Martin
  • Alexander, Milton

Abstract

Excerpts from the report: One of the most significant developments in food distribution has been the growth of food retailing through voluntary associations of retailers and wholesalers. Fieldmen, employed by the wholesalers to help retailers operate more efficiently, are an important part of the new development. This report is based on 13 case studies of leading wholesale food distributors, all of whom work with an associated group of retailers. The purpose of the study was twofold. First, to describe and evaluate some of -the current practices among fieldmen of leading grocery wholesalers. Second, to identify the better practices and areas where further improvements might be made. The intensive study of a representative -wholesale food distributor described in the last chapter of this report was conducted to show how certain practices may be adapted for use by other wholesalers.

Suggested Citation

  • Kriesberg, Martin & Leiman, Martin & Alexander, Milton, 1958. "The Use of Fieldmen by Wholesale Food Distributors and Affiliated Retailers: A Study of Improvements in the Marketing of Agricultural Products," Marketing Research Reports 310868, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
  • Handle: RePEc:ags:uamsmr:310868
    DOI: 10.22004/ag.econ.310868
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    Keywords

    Labor and Human Capital; Marketing;

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