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Poultry Availability and Merchandising in Retail Stores

Author

Listed:
  • Allewelt, Robert W.
  • Myers, Mardy

Abstract

Excerpts from the report: The national survey on which this study was based was conducted by the Bureau of the Census for the U. S. Department of Agriculture during October 1956. Questionnaires were mailed to a probability sample of about 6,300 retail food establishments in the United States. Respondents were asked to report on the availability of broilers and fryers, stewing and other chickens, and turkeys. Additional questions were asked on selected merchandising practices for these products in the retail store. This study was designed to provide information to poultry producers, processors, wholesale distributors, and retailers, on the overall availability of poultry meats in the United States and the extent to which selected handling and merchandising activities were used for these products during 1956.

Suggested Citation

  • Allewelt, Robert W. & Myers, Mardy, 1958. "Poultry Availability and Merchandising in Retail Stores," Marketing Research Reports 310867, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:310867
    DOI: 10.22004/ag.econ.310867
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    File URL: https://ageconsearch.umn.edu/record/310867/files/mrr265.pdf
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    Cited by:

    1. Dominick, Bennett A., Jr., 1960. "Research in Retail Merchandising of Farm Products: Appraisal of Methods and Annotated Bibliography," Marketing Research Reports 311353, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.

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