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Marketing Dehydrated Alfalfa

Author

Listed:
  • Reed, Charles E.
  • Clifton, Ruth E.
  • Schruben, Leonard W.
  • Cathcart, William E.

Abstract

The general objective of the study was to determine some criteria of marketing efficiency for the dehydrated alfalfa industry. All stages of handling and processing were studied, from the procurement of the raw material through first sales of the finished product. Specific subjects of inquiry were: (1) Sources of supply and geographical distribution, types of receivers of the dehydrated product, and location of processing plants; (2) terms and conditions of purchases of alfalfa; (3) terms and conditions of sale, including how and by whom sales of the finished product are financed; (4) size, type, and capacity of the facilities and equipment used for drying, handling, storing, loading, shipping; and processing, in relation to volume produced; and (5) market channels used and services rendered by middlemen in marketing dehydrated alfalfa.

Suggested Citation

  • Reed, Charles E. & Clifton, Ruth E. & Schruben, Leonard W. & Cathcart, William E., 1958. "Marketing Dehydrated Alfalfa," Marketing Research Reports 310855, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:310855
    DOI: 10.22004/ag.econ.310855
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