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Consumer Preferences, Usages, and Buying Practices for Poultry and Poultry Products

Author

Listed:
  • Weidenhamer, Margaret

Abstract

Excerpts from the report: The nationwide sample of households included in this survey was selected by area probability methods. The 3,134 persons interviewed make up a sample designed to be representative of all homemakers living in private households in the United States. The main purpose of this survey was to collect information on consumer preferences, usage, and buying practices for broilers which would provide a basis for evaluating the potential market for this type of chicken and for increasing its consumption. In addition, the study was designed to obtain data on consumers’ use of and opinions about stewing chickens, roasting chickens, turkeys, ducks, and certain frozen poultry products.

Suggested Citation

  • Weidenhamer, Margaret, 1958. "Consumer Preferences, Usages, and Buying Practices for Poultry and Poultry Products," Marketing Research Reports 310853, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:310853
    DOI: 10.22004/ag.econ.310853
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