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The Special Milk Program: Its Effect on Consumption in St. Louis and Los Angeles Schools

Author

Listed:
  • Anderson, Kenneth E.

Abstract

Excerpts from the report: A study was conducted to determine and evaluate the effects of certain factors on milk consumption in St. Louis and Los Angeles City elementary and secondary schools in the 1954-55 and 1955-56 school years. The Special Milk Program was introduced on a city-wide basis in St. Louis in March 1955 for elementary schools with cafeterias; in September 1955 for elementary schools with milk stations; and in late February 1956 for high schools. In Los Angeles the Program was introduced for all schools in September 1955. Complete records for the 2 school years were obtained for all schools in both cities. Factors studied included price, availability of milk, income and educational levels of adults in the school districts, size of school, grade level of pupils, and availability of chocolate drink. While certain cross-relationships among these factors exist, when data were grouped into each of these categories definite consumption patterns were revealed. All schools serving milk were grouped by each of the categories specified. All of the students in schools serving milk were included in the calculations of per capita consumption and rates of change from one year to another.

Suggested Citation

  • Anderson, Kenneth E., 1958. "The Special Milk Program: Its Effect on Consumption in St. Louis and Los Angeles Schools," Marketing Research Reports 310602, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:310602
    DOI: 10.22004/ag.econ.310602
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