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Results of a Promotional Campaign for Lamb in Sacramento, Calif

Author

Listed:
  • Grubbs, V. Davis
  • Clement, Wendell E.
  • Hunter, J. Scott

Abstract

Excerpts from the report: The American Sheep Producers ' Council sponsored an intensive lamb promotional campaign in Sacramento, Calif., in the spring of 1956. The program included advertising by newspapers, radio, and television, and in-store promotion. To assist the industry in evaluating the effects of this promotional effort, the Department of Agriculture conducted retail store audits before, during, and immediately after this campaign. Market surveys also were used to obtain information directly from consumers, to be used in determining the effect of the promotion. This report is based on the results of the two phases of study.

Suggested Citation

  • Grubbs, V. Davis & Clement, Wendell E. & Hunter, J. Scott, 1957. "Results of a Promotional Campaign for Lamb in Sacramento, Calif," Marketing Research Reports 310555, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
  • Handle: RePEc:ags:uamsmr:310555
    DOI: 10.22004/ag.econ.310555
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