IDEAS home Printed from https://ideas.repec.org/p/ags/uamsmr/310194.html
   My bibliography  Save this paper

Merchandising Natural Cheddar Cheese in Retail Food Stores

Author

Listed:
  • Smith, Hugh M.
  • Clement, Wendell E.
  • Hoofnagle, William S.

Abstract

Excerpts from the report Summary: Four alternative methods of displaying natural Cheddar cheese were compared in the Pittsburgh, Pa., market during the spring of 1955. The merchandising experiment was conducted during an 8-week period in 12 retail food stores. The research indicated that under comparable conditions, sales of Cheddar cheese may be stimulated by: (1) Providing consumers with an opportunity to purchase both in-store packaged and prepackaged cheese; (2) making cheese available to consumers in packages varying in weights up to 2 pounds, but restricting the larger packages to perhaps 15 percent of the total number of packages displayed; and (3) allocating, in most instances, slightly more display space to sharp cheese than to mild cheese.

Suggested Citation

  • Smith, Hugh M. & Clement, Wendell E. & Hoofnagle, William S., 1956. "Merchandising Natural Cheddar Cheese in Retail Food Stores," Marketing Research Reports 310194, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:310194
    DOI: 10.22004/ag.econ.310194
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/310194/files/mrr115.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.310194?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:uamsmr:310194. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/amsgvus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.