IDEAS home Printed from https://ideas.repec.org/p/ags/uamsmr/310179.html
   My bibliography  Save this paper

Merchandising Winter Pears in Retail Food Stores

Author

Listed:
  • Smith, Hugh M.
  • Clement, Wendell E.
  • Hoofnagle, William S.

Abstract

Excerpts from the report Summary: The purpose of this research on merchandising winter pears in retail stores was to evaluate consumer response to large-, medium-, and small-sized pears when offered in various combinations of sizes and packages; to ascertain the relationships in consumer purchases between bulk and packaged pears; and to determine which of several methods of merchandising will sell the most pears. Results of the 4 methods tested during the 4-week experiment indicated that the display that increased sales most was a combination of medium-sized pears in bulk and in packages of 6 with large pears in bulk and in packages of 3, 4, 6, and 8. This display resulted in a 26-percent increase in sales over the display of medium-sized pears alone.

Suggested Citation

  • Smith, Hugh M. & Clement, Wendell E. & Hoofnagle, William S., 1955. "Merchandising Winter Pears in Retail Food Stores," Marketing Research Reports 310179, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:310179
    DOI: 10.22004/ag.econ.310179
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/310179/files/mrr102.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.310179?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:uamsmr:310179. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/amsgvus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.