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Changing Patterns of Milk Consumption in Memphis, Tenn

Author

Listed:
  • Dwoskin, Philip B.
  • Bayton, James A.
  • Hoofnagle, William S.

Abstract

Excerpt from the report Introduction: This study had as its general purpose a comparison between the past and present utilization patterns for milk and milk products in Memphis and the determination of economic and psychological factors underlying the utilization patterns. This analysis was designed to obtain information that would be helpful to the milk industry in evaluating the reaction of consumers to the impact of price drops and promotional activities. Although the findings of this research pertain to Memphis, some of the results may have implications for other milk markets.

Suggested Citation

  • Dwoskin, Philip B. & Bayton, James A. & Hoofnagle, William S., 1954. "Changing Patterns of Milk Consumption in Memphis, Tenn," Marketing Research Reports 310029, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:310029
    DOI: 10.22004/ag.econ.310029
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