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Purchases of Frozen and Canned Foods by Urban Families as Related to Home Refrigeration Facilities

Author

Listed:
  • Bitting, H. W.

Abstract

Excerpts from the report: During the last 7 years the output of frozen foods has more than tripled. The limit of this expansion has not yet been reached. Farmers, processors, and distributors are interested in gaging the probable trend of the market for frozen foods and the effect which the increased use of frozen items may have upon sales of canned and fresh foods. The study reported here was undertaken to give a basis for judging the potential market for some of the major frozen foods. It is based upon purchases by urban families of 12 frozen and 6 canned items. The study shows the possibilities for a substantial further increase in sales of the items studied.

Suggested Citation

  • Bitting, H. W., 1954. "Purchases of Frozen and Canned Foods by Urban Families as Related to Home Refrigeration Facilities," Marketing Research Reports 310019, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:310019
    DOI: 10.22004/ag.econ.310019
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