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Improving the Performance of Retail Food Store Cashiers Through Better Training

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  • Kriesberg, Martin

Abstract

Excerpt from the report Summary: The performance of retail food store employees may be improved considerably more by instruction methods which emphasize employee participation than by methods which rely mainly on written memoranda. In a controlled experiment conducted among food store cashiers. The training method which gave cashiers an opportunity to participate in a group training conference and to help develop new procedures resulted in superior performance. Better performance was shown by more willing acceptance of new checkout procedures, closer adherence to established procedures, more courtesy to customers, better utilization of time, and more employee satisfaction with the instruction received. The experiment was conducted not only to learn whether each of these practices would be improved by the special training, but also to measure the degree of improvement over that obtained by written memoranda.

Suggested Citation

  • Kriesberg, Martin, 1953. "Improving the Performance of Retail Food Store Cashiers Through Better Training," Marketing Research Reports 309960, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:309960
    DOI: 10.22004/ag.econ.309960
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