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Views of Independent Grocers on Wholesaler-Retailer Relations

Author

Listed:
  • Bouma, John C.
  • Kriesberg, Martin

Abstract

Excerpts from the report Summary: One of the most significant trends in food marketing during recent years has been the development of closer cooperation between independent retailers and the grocery wholesalers who serve them. Many wholesalers have established or are seriously considering the establishment of broad programs to assist retail grocers in becoming more efficient and effective operators. This is a summary of questionnaires returned by 1,695 independent grocers giving their views on wholesaler assistance programs. The retailers covered in the survey were customers of eight wholesalers selected to represent houses with different points of view on the extent to which retailer assistance should be offered. Completed returns were received from 1,439 grocers to whom questionnaires were sent and 256 interviews were made among grocers who did not respond by mail.

Suggested Citation

  • Bouma, John C. & Kriesberg, Martin, 1953. "Views of Independent Grocers on Wholesaler-Retailer Relations," Marketing Research Reports 309954, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:309954
    DOI: 10.22004/ag.econ.309954
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