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Establishing a National Consumer Panel from a Probability Sample

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  • Market Research Corporation of America

Abstract

Excerpts from the report Foreword: This report summarizes results of an effort to establish a consumer panel by following probability sampling procedures. The effort was undertaken by the Market Research Corporation of America (formerly Industrial Surveys Company) as a part of a contract under the Agricultural Marketing Act of 1946 (RMA, Title II). This Act authorizes the collection and dissemination of marketing information "for the purpose of anticipating and meeting consumer requirements, aiding in the maintenance of farm income and bringing about a balance between production and utilization of agricultural products." The term "consumer panel" refers to a sample of households that maintain records of their day-to-day purchases of many specified items and report by mail each week. Such a panel has been maintained on the basis of quota sampling by the contractor since 1942.

Suggested Citation

  • Market Research Corporation of America, 1953. "Establishing a National Consumer Panel from a Probability Sample," Marketing Research Reports 309911, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:309911
    DOI: 10.22004/ag.econ.309911
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