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Milk Products Consumer Purchase Patterns and Use, Memphis, Tenn

Author

Listed:
  • Dwoskin, Philip B.

Abstract

The over-all objective of the study was to discover and analyze the factors that influenced the decline in sales of fresh fluid milk in the Memphis market. The study was designed to test the following assumptions as reasons for the decline: (1) Homemakers were substituting nonfat dry milk solids for some of the uses of fresh fluid milk; (2) homemakers were maintaining their volume of use of fresh fluid milk and adding nonfat dry milk solids; (3) many Memphis families were cutting down their purchases of fresh fluid milk but were not substituting the dried product, while a few were using more of the dried product, primarily for reasons of economy.

Suggested Citation

  • Dwoskin, Philip B., 1953. "Milk Products Consumer Purchase Patterns and Use, Memphis, Tenn," Marketing Research Reports 309910, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:309910
    DOI: 10.22004/ag.econ.309910
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