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Retail Market News as an Aid in Marketing: A Study of Opportunities for Making Further Use of Retail Market News as an Aid in the Marketing of Food Products

Author

Listed:
  • McCallister, Kenneth J.
  • Poats, Frederick J.
  • Jones, Mary Winston

Abstract

Excerpts from the report Preface: With the United States Department of Agriculture and many State governments reporting wholesale market news on agricultural products as an aid to better marketing, the question frequently has been raised as to whether retail market news would be useful to help give the complete marketing picture. In fact, retail market news reporting has been undertaken by several States and one city government. This study examines some of the needs for better retail market information, as reflected by market price behavior; it shows the extent and kind of uses made of retail market news by retailers, wholesalers, processors, shippers, farmers, and homemakers; and it sets forth methods of reporting and costs of retail market news.

Suggested Citation

  • McCallister, Kenneth J. & Poats, Frederick J. & Jones, Mary Winston, 1952. "Retail Market News as an Aid in Marketing: A Study of Opportunities for Making Further Use of Retail Market News as an Aid in the Marketing of Food Products," Marketing Research Reports 309884, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:309884
    DOI: 10.22004/ag.econ.309884
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    Keywords

    Agricultural and Food Policy; Marketing;

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