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How Some Wholesale Grocers Build Better Retailers

Author

Listed:
  • Davenport, John H.
  • Hoecker, R. W.

Abstract

Excerpt from the report Summary: This report sets forth some of the services rendered retailers by successful wholesalers for their mutual benefit. Wholesalers and retailers of groceries recognize that a considerable part of their success depends on each other. The study on which this report is based was made to determine some of the methods which successful wholesalers are using in helping retailers to sell more groceries at lower costs, and to determine the areas and evaluate the need for additional research that will show wholesalers and retailers how they can, by working together, hold down the costs of food distribution. Case studies were made of selected wholesalers, who had annual sales volumes ranging from 5 million to 50 million dollars, and who employed apparently successful methods.

Suggested Citation

  • Davenport, John H. & Hoecker, R. W., 1952. "How Some Wholesale Grocers Build Better Retailers," Marketing Research Reports 309860, United States Department of Agriculture, Agricultural Marketing Service, Transportation and Marketing Program.
    • Handle: RePEc:ags:uamsmr:309860
    DOI: 10.22004/ag.econ.309860
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