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A Análise Pest E O Modelo Das Cinco Forças Aplicadas À Prospecção De Cenários Para Bovinocultura De Corte

Author

Listed:
  • Neto, Odilon Jose De Oliveira
  • Figueiredo, Reginaldo Santana
  • Drees, Christian
  • Machado, Andre Grossi
  • Rezende, Simone Oliveira

Abstract

Este artigo é resultante de uma análise estratégica do ambiente externo e setorial da bovinocultura de corte e posterior prospecção de cenários para uma propriedade especializada em recria e engorda de bovinos de corte. Contudo, este estudo foi composto de levantamento de dados e informações coletados a partir de entrevistas e roteiros estruturados aplicados a profissionais e especialistas em bovinocultura de corte, e também, de dados levantados junto ao Ministério da Agricultura, Pecuária e Abastecimento (MAPA), Secretária de Comércio Exterior (SECEX) e Companhia Nacional de Abastecimento (CONAB) para determinação dos cenários. Este estudo caracteriza-se pela utilização da análise PEST (Político-Legal, Econômico, Sócio-Cultural e Tecnológico) para avaliação do ambiente externo e do modelo das cinco forças (modelo de Porter) para análise do ambiente setorial (fornecedores, clientes, concorrentes, produtos substitutos e a rivalidade entre as propriedades especializadas) como ferramentas estratégicas de gestão no contexto do planejamento de cenários, alinhando-se ao gerenciamento sistêmico da atividade econômica. ---- This article is resulting from a strategic analysis of the external and sectorial atmosphere of the bovine livestock for slaughter and subsequent search of sceneries for a specialized property in it recreates and fattening of cattle for slaughter. However, this study was composed of rising of data and information collected starting from interviews and itineraries structured applied to professionals and specialists in bovine livestock of cut, and also, of data lifted close to the Ministry of the Agriculture, Livestock and Provisioning (MAPA), General Office of External Trade (SECEX) and National Company of Provisioning (CONAB) for determination of the sceneries. This study is characterized by the use of the analysis PEST (Political-legal, Economical, Partner-cultural and Technological) for evaluation of the external atmosphere and of the model of the five forces (model of Porter) for analysis of the sectorial atmosphere (suppliers, customers, competitive, products substitutes and the rivalry among the specialized properties) as strategic tools of administration in the context of the planning of sceneries joining to the systemic administration of the economical activity. ---

Suggested Citation

  • Neto, Odilon Jose De Oliveira & Figueiredo, Reginaldo Santana & Drees, Christian & Machado, Andre Grossi & Rezende, Simone Oliveira, 2007. "A Análise Pest E O Modelo Das Cinco Forças Aplicadas À Prospecção De Cenários Para Bovinocultura De Corte," 45th Congress, July 22-25, 2007, Londrina, Paraná, Brazil 149635, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
    • Handle: RePEc:ags:sobr07:149635
    DOI: 10.22004/ag.econ.149635
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