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O Processo De Comercialização Do Pedúnculo E Da Amêndoa Da Castanha De Caju Brasileira

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  • Cabral, Jose Ednilson de Oliveira

Abstract

Através de uma estrutura conceitual derivada da literatura econômica sobre marketing e comercialização agroalimentar, esse artigo descreve o processo de comercialização da amêndoa da castanha de caju pelo Brasil, em termos de canais de marketing, agentes e margens. O artigo é caracterizado por um estudo monográfico compreendendo um estudo em profundidade bibliográfico e de material documental. A análise desta bibliografia e material revelou que este setor do agronegócio apresenta um elevado grau de rivalidade no estágio de produção com crescentes níveis de concentração nos estágios de processamento e comercialização. Assim, os estágios a jusante internalizam as margens de comercialização mais elevadas.

Suggested Citation

  • Cabral, Jose Ednilson de Oliveira, 2006. "O Processo De Comercialização Do Pedúnculo E Da Amêndoa Da Castanha De Caju Brasileira," 44th Congress, July 23-27, 2006, Fortaleza, Ceará, Brazil 148644, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
    • Handle: RePEc:ags:sobr06:148644
    DOI: 10.22004/ag.econ.148644
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    Keywords

    Marketing;

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