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A Inovação Como Estratégia De Diferenciação Na Agricultura: O Estudo Da Domaine Ile De France

Author

Listed:
  • Ney, Vanuza Da Silva Pereira
  • Costa, Jose Augusto Brunoro
  • Zampirolli, Poliana Dare
  • Ponciano, Niraldo Jose

Abstract

O presente trabalho trata-se de um estudo das inovações como estratégia de diferenciação e competitividade das empresas de produtos orgânicos. Com o aparato teórico microeconômico das estratégias inovadoras e o estudo de caso da empresa Domaine Ile de France foi possível identificar que as características da produção (agricultura orgânica) e de mercado (produtos certificados e minimamente processados) são estratégias inovadoras frente às demais empresas agrícolas tradicionais. Além disso, o estudo identificou no comportamento da empresa Domaine uma empresa pioneira e oportunista do ponto de vista de suas estratégias.

Suggested Citation

  • Ney, Vanuza Da Silva Pereira & Costa, Jose Augusto Brunoro & Zampirolli, Poliana Dare & Ponciano, Niraldo Jose, 2006. "A Inovação Como Estratégia De Diferenciação Na Agricultura: O Estudo Da Domaine Ile De France," 44th Congress, July 23-27, 2006, Fortaleza, Ceará, Brazil 147266, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
    • Handle: RePEc:ags:sobr06:147266
    DOI: 10.22004/ag.econ.147266
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