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Mundos Da Produção De Alimento: A Competição No Sistema Agroalimentar Pela Lente Da Economia Das Convenções

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  • Souza, Marco Antonio Ferreira De
  • Wilkinson, John

Abstract

A competição no sistema agroalimentar revela, atualmente, características semelhantes à de outros sistema produtivos, onde predominam os esforços para diferenciação na oferta de produtos. Atender às exigências da demanda tornou-se uma regra básica para a sobrevivência dos negócios, fazendo com que benefícios como praticidade, variedade, conveniência e qualidade ganhem crescente evidência. Contudo, ao contrário dos outros tipos de bens, qualidade nos alimentos é uma categoria analítica sujeita a distintas interpretações. Os problemas de contaminação e pobreza nutricional nos alimentos geram oportunidades para uma profunda reflexão sobre o sistema de oferta de alimentos e para as ações dos atores econômicos que procuram apresentar projetos de produtos cada vez mais diferenciados. Este trabalho apresenta uma leitura do panorama competitivo na oferta de alimento tendo como base o foco na qualidade. Por meio da Economia das Convenções analisa-se distintos mundos da produção de alimentos e como estes se organizam. A partir da contribuição de Michel Storper, procura-se demonstrar quais são os mundos da produção de alimentos.--------------------------------------------Competition on the agrofood has increasingly resembling that of others productive systems, where product diferentiation became a commom place. In order to survive businesses should satisfy demand requirements giving more attention to benefits like practicity, variety and convenience. Nevertheless, on the contrary of other kind of products quality in food is an analytical category subject to different interpretations. Food scares and poor nutritional levels are issues that raise opportunities for reflexion about food provision as well as for economic agents actions that search to provide projects of products increasingly differentiated. In this sense, this work present an interpretation of the food provision competitive landscape focusing on the prevailing quality claims. By applying conventions economy concepts worlds of food production are analysed and have its economical activities uncovered. From the contributions of Michael Storper the worlds of food production are demonstrated.

Suggested Citation

  • Souza, Marco Antonio Ferreira De & Wilkinson, John, 2008. "Mundos Da Produção De Alimento: A Competição No Sistema Agroalimentar Pela Lente Da Economia Das Convenções," 46th Congress, July 20-23, 2008, Rio Branco, Acre, Brazil 113992, Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER).
  • Handle: RePEc:ags:sbrfsr:113992
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    Keywords

    Agribusiness;

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