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Satisfação Dos Clientes Do Supermercado São Paulo Do Município De Alfenas No Sul De Minas Gerais

Listed author(s):
  • Romaniello, Marcelo Marcio
  • Amancio, Cristhiane Oliveira Da Graca
  • Terceti, Karina Da Costa
Registered author(s):

    O tema da satisfação do consumidor vem sendo estudado desde os primórdios do marketing. O estudo pretende demonstrar o nível de satisfação e detectar pontos de insatisfação dos clientes com os serviços prestados pelo Supermercado São Paulo, procurando corrigir o que poderia estar errado e, conseqüentemente, oferecer um feedback sobre a opinião dos consumidores aos gestores deste supermercado em estudo.---------------------------------------------The objetive of this paper was to identify the satisfaction level from the Sâo Paulo, and more specifically, identify the consumers characteristics, analyze the possible insatisfactions from the services offered, analyze the satisfaction level fom the employers attendance service to customers and indentify if the custumers thinks it is necessary to include additional service in the market offer this organization.

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    Paper provided by Sociedade Brasileira de Economia, Administracao e Sociologia Rural (SOBER) in its series 46th Congress, July 20-23, 2008, Rio Branco, Acre, Brasil with number 109109.

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    Date of creation: Jul 2008
    Handle: RePEc:ags:sbrfsr:109109
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